Selection
Choose accounts, markets, and stakeholders using observable conditions rather than broad activity.
01 / Darling Projects
Framework
A practical operating system for selecting, aligning, and advancing higher-probability business opportunities.
Orientation
Focus before pursuit.
Business development depends on the quality of focus before the quality of pursuit. Every account, market, contact, referral, and conversation carries a different probability profile.
The work begins by recognizing where favorable conditions already exist, where they are emerging, and where additional evidence is required before resources are committed.
Opportunity quality improves when visible conditions, organizational movement, stakeholder access, and provider strengths converge.
Alignment
Identify where customer objectives, provider strengths, economics, and timing fit together.
Advancement
Move only when evidence supports the next stage of investment.
Opportunity radar
Read the systems together.
A customer operates within objectives, constraints, budgets, politics, timing, and risk. A provider operates within capabilities, capacity, economics, and strategic direction. The environment adds change, pressure, and trigger events.
Visible conditionsStakeholder accessProvider fitTiming